Responsibilities

Collaborated with the marketing team and cross-functional partners to maintain campaign and content calendars, and supported deployment schedules in order to deliver flawless execution of social and other digital marketing campaigns.

Supported the FY23 strategy for Instagram and Facebook, including developing and executing growth strategies to drive YOY improvement within the channels.

Lead creative briefing of Instagram and Facebook weekly posts, manage the end-to-end process to ensure seamless transition from briefing, creative reviews, editorial reviews and deployments.

Partnered with the Director of Marketing to successfully plan and launch the Kristen Giorgi capsule campaign.

Responsibilities

Supported the social media team to plan, schedule, and execute timely messages to various audiences.

Collaborated with the marketing team on social strategies and accurate execution of campaigns.

Assist in strategic planning and test plan development to optimize organic social channel performance.

Coded in HTML for the Crate & Barrel weekly blogs.

Assisted with the management of the social media calendar and schedule adjustments.

Responsibilities

Captured behind the scenes content for photo shoots, events and showroom.

Maintained brand innovation and kept abreast of the latest social media trends.

Monitored brand-related mentions on all social platforms and engaged with readers’ responses.